Local fans of the ABC show "Secret Millionaire" saw a familiar face Sunday night -- John Ferber, who co-founded Advertising.com in the 1990s with his brother, Scott, and today lives in Palm Beach County, Fla.
Ferber spent a week posing as a documentary filmmaker in the notorious Skid Row district of Los Angeles.Get the freshest beans possible. Coffee is an agricultural product, so the fresher it is, the better it will taste. Purchase beans from a purveyor that does a lot of volume. You don't want the beans you buy to be sitting around in a store for a long time.He says he was intrigued about going on reality TV after a producer for the show -- who read a profile of Ferber in a magazine - - forwarded him some YouTube clips of the British version of the program.Clean equipment is a must. Any residual coffee in the equipment will lead to a bitter cup. The oils will go rancid and the liquid will burn.By following a few easy steps and making them routine, anyone can brew the perfect cup of coffee in the comfort of their own home. Now you just need to think about what to do with all the money saved from buying lattes everyday.After brewing, but before serving, make sure to stir. This helps distribute the particles that have settled on the bottom. It also mixes the oils into the drink. This makes for consistently good cups throughout.The episode ended with Ferber cutting checks totaling $100,000 for three neighborhood organizations. He also purchased $20,000 in goods for the groups."I was really touched by the whole spirit of the show," Ferber told me Monday. "It really felt like the right thing to do.""I passed the guy probably every day for 15 years and never really gave a lot of thought to the people and the circumstances that put them there," he said. "It opened my eyes."
"I passed the guy probably every day for 15 years and never really gave a lot of thought to the people and the circumstances that put them there," he said. "It opened my eyes."
Author: Robert J Terry
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